Melbourne, Australia – 13 August, 2026 – Bose Corporation, the globally renowned premium audio brand, has appointed Synnex Australia as its distribution partner, strengthening the availability of Bose’s premium audio portfolio across Australia and New Zealand.

Under the agreement, Synnex Australia will provide distribution, customer fulfilment, logistics, account management, reporting and operational support for Bose across its approved retail partner network. The partnership combines Bose's industry-leading audio products with Synnex's established distribution capabilities and market presence throughout the region.

The Bose portfolio available through Synnex Australia will include a broad range of premium audio solutions across key product categories, including headphones and earbuds, portable speakers, soundbars, home entertainment systems, personal audio products and accessories.

Arthur Gimisis, CEO, Synnex ANZ, said the partnership further strengthens Synnex Australia's commitment to delivering leading global technology brands to the market.

"This partnership reflects the confidence leading global brands place in Synnex to deliver the scale, expertise and capability required to support long-term growth in the region."

“For our retail partners, the partnership provides streamlined access to Bose's premium audio portfolio through our distribution and service platform. This is underpinned by Synnex’s
end-to-end capabilities across logistics, warehousing, product management, partner support and market execution.

We look forward to working with Bose to deliver greater value for our partners and customers across Australia and New Zealand.”

The partnership further expands Synnex Australia's consumer technology portfolio, creating new opportunities across the growing audio market.

The Bose portfolio is now available through Synnex Australia across its approved retail network, including JB Hi-Fi, Harvey Norman, Costco, Amazon, The Good Guys and LS Travel.