Synnex Australia rounds up its Apple and Microsoft business with STM Goods

10 May, 2023 - Synnex Australia has today announced their partnership with STM Goods which has
become an industry leader in the creation of laptop bags, backpacks, fitted cases, and other
accessories.

The partnership will see Synnex add a complete portfolio of STM Goods product range to
complement its Apple and Microsoft hardware line-up for their growing Commercial, Education, and
Retail markets.

Marco Abelas, Product Manager, Synnex Australia, ‘The STM range perfectly complements the Apple
and Microsoft devices we carry in providing quality device protection from the rigours of everyday
use’.

He added, ‘STM products are on the upper end of the scale and are available at prices that are
affordable to our partners to bundle with their hardware, and offer this as a value-add to their
customers.’

According to Abelas, as part of their go-to market strategy to provide a total solution, partners can
also utilise their Professional Services for hardware and accessory bundling, asset tagging, 3PL
provisions, direct to end customer logistics, and more.

Phil Hoang, ANZ Sales Director, STM Goods, “Aligning closely with Synnex makes sense as their
strength in the distribution of Apple and Microsoft devices is undeniable.”

“We look forward to working closely with Synnex, as we can leverage their market exposure and
skills to extend our market reach, and they can access our products and resources to deliver more
value and services to their partners - it’s a win-win relationship”, he added.

STM Goods manufactures notebook bags, backpacks, sleeves, fitted cases, power chargers and other
mobile accessories.


About Synnex Australia


Synnex Australia is a leading IT services provider and trusted partner of choice in Australia and New
Zealand. Synnex works with more than 60 ICT vendors and 6,000 channel and CE partners, to
provide an extensive suite of IT solutions and services. Synnex’s business strategy is set for a
changing environment, with the goal of providing long term accountability and support across
logistics, business advisory, ecommerce, and finance. To learn more, visit Synnex and follow on
LinkedIn.