19th March, 2025
9:00 AM – 1:00 PM
Intercontinental Melbourne The Rialto
495 Collins St, Melbourne, Victoria, 3000
With Windows 10 end of support fast approaching, it’s time for channel partners to help businesses prepare for what’s next—ensuring operational continuity and compliance.
Preparation is key, but many business owners may not fully understand the implications of Windows 10’s end of support. That’s where you step in—as a trusted advisor guiding them through this critical transition.
This event will equip you with the insights and tools needed to navigate upgrade pathways, showcase the benefits of Windows 11 devices, and seize the opportunity to capitalise on the largest device refresh cycle in years.
Don’t miss out—secure your spot today!
Gain insights from industry experts as they share their perspectives on the emerging trends and strategies to drive partner profitability in the channel.
Featuring thought leaders from Microsoft and Intel, join the conversation and engage in discussions to gain a solid understanding on how to make the most of the device refresh opportunity.
Connect with leading vendors and explore new opportunities for collaboration.
| 09:00 AM | Arrival and registration (coffee on arrival) | ||
| 9:30 AM | Plated breakfast | ||
| 10:00 AM | Welcome Address | Thomas Tapsas |  |
| 10:10 AM | Microsoft Keynote | Chris Bright |  |
| 10:40 AM | Panel Discussion | William Maher |  |
| 11:20 AM | HP | Aman Sangar |  |
| 11:40 AM | ASUS | Emma Ou |  |
| 12:00 PM | Networking Lunch and Device Demos | ||
The clock is ticking on Windows 10! With end-of-support approaching, businesses must upgrade or face security risks, compatibility issues, and lost productivity. This isn’t just an IT challenge—it’s a massive sales opportunity. Join industry experts to uncover the best strategies for driving device refresh conversations, tackling customer objections, and maximizing revenue. Learn how to turn urgency into action and make Windows 11 upgrades a win-win for your customers and your business!
Panel discussion moderated by
William Maher
Editor-in-Chief, CRN Australia
Chris Bright
Device Partner Sales Lead
Emma Ou
Regional Commercial Head
Aman Sangar
Category Manager
Thomas Tapsas
Director of Channel Sales
Chris Woodall
National Configuration Services Manager